Hey – I’m Brian

MEET YOUR COACH

I’m either a nerd who likes to lift or a jock who likes to read depending on how sleeveless my shirt is that day.

I’m a husband to a beautiful wife, father to two beautiful girls, and owner of two beautiful biceps.

I live to train and to coach, and that’s why you’ve landed here.

OVER 8,000 Training Sessions

I’ve been a trainer and Certified Strength and Conditioning Specialist (CSCS) for over 6 years, have logged more than 8k training sessions and worked with over 200 different clients. The thing I see missing in fitness is exactly what I’m trying to provide personal trainers and fitness professionals: a playbook.

How do you do this job? How do you make money at this job? Is this even the right job for you?

These are all questions I had and didn’t have much help answering – so I want to help you.

Most trainers don’t go to “trainer school” (I did, and it helped!). Some don’t have degrees in an exercise related field (I don’t) – some don’t have college degrees at all.

I got a business degree but had no fucking clue what I wanted to do with my career so I spent 8 years in software sales. It’s a tough business to be in if you don’t give a shit about software and you hate sales.

Mistake #1 that I probably should have seen coming.

I made the transition to training, but it wasn’t without bumps along the way.

The fitness space and training is full of bullshit “hacks”.

I’m trying to cut through that to get you high quality information while keeping things light and joking around because why the fuck not?

Training should be fun. Doing this a career should be fun.

We’re not stuck in a shitty office for a reason. That shit ain’t for us.